Strong information design is a positive balance of the following:

1. Freedom and flexibility within the
   creative process
2. Clear business strategy
3. Narrative and story-telling issues (strategic use of emotional word-
   pictures, misdirection, etc.)
4. Rich information design
5. Pragmatic interactive design, resulting from user research, and applied
   behavioral sciences

Project rates for services can be made available upon request, or as part of the estimate we produce following our initial consultation with you.

Internet Theatre is what we call that convergent, sometimes ironic, hybrid of fiction and reality, where misdirecting an audience away from mainstream sponsorship interests becomes a powerful tool for holding attention, and building stable, long-term relationships between web content and an audience.

What are we going on about? OK then.

A convergence of browser content with any secondary medium – such as television, ôlm, radio, literature, advertising, creates a new, “misdirected” relationship, which can be exploited for entertainment purposes, to confuse expectations, or to engage a study of human nature or consumer behavior patterns.

For example, it works best upon the assumption that we tend not to question that which we will accept in good faith to be real, and is not too distant from the Situationists’ practice of creating happenings during the 1960s, urging consumerist society to shake itself from complacency (cf. Guy Debord’s Society Of The Spectacle).

In filmic terms, we might address the proverbial fourth wall of film or the stage  an invisible line which separates the audience from the actors. Crossing this line, with a look or glance directly into the camera is an acknowledgment of the artifice of film. In a Shakespearean context, an aside is a character's means of addressing the audience directly, by breaking that wall.

Self-awareness challenges all basic assumptions about the medium, and the conditions upon which we are viewers, whether the medium is video or film, and whether or not the actors are aware of the medium.

Net surfers are used to browsing websites with a generally passive attitude about questioning its content. The issue is plausibility, and web developers often overlook the view that the web is artiôcial, and that we are experiencing varying degrees of artiôce and ôction at all times. Internet Theatre is a stage-wink to the initiated.

So hasn’t the state of web development in the 1990s set the stage for the perfect art form? With web design, if we were to take away all the main props, what would we have left?